Youtubers in Brazil

YouTube is a huge deal these days and in Brazil is not different. It is a  social media composed solemnly of videos. There are all kinds of media being shared through this, song’s video clips, news, entertaining recordings of small animals and children, which sometimes went viral and hit thousands of views. Little was made known to the masses that these videos could actually generate great source of revenue. The advertisements placed on these videos, when interacted with, can generate real money.  That is where YouTubers come in. The YouTube Company treats these people as their beloved “Creators”, giving individuals recognition for their hard work generating all kinds of different and interesting content. Some Brazilians, with their warming and fiery personality, naturally decided to take advantage of this opportunity, becoming YouTubers.

This industry is growing bigger by the day, although, it is not an opportunity for anyone. For content to be shared and viewed it has to have a specific audience, it is very important that the YouTuber uses his or hers talents to create interesting and innovative videos.

Now that all kinds of information can be accessed by my most people in Brazil, and it can be said that most people own a smartphone YouTube has become one of the most used social network for sharing media.

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As YouTubers in Brazil share their ideas and thoughts, they become the generators of opinion for the masses. Famous YouTubers such as Felipe Neto, Kefera Buchman and Whinderson Nunes have now over four million followers who watch them and participate in their individual channels. These people talk about their everyday lives and common sense issues, which sometimes can be entertaining and funny. Either by their choice or not, they become very important figures for their followers. They are able to dictate what one should believe and think about the government, movies, books, actors and actresses, forming opinion and generating discussion.  By being relatable and influential figures, these people truly connect with their audience and some of their followers actually think of them as friends.

It is a growing and lucrative industry in Brazil, everyday new people take this opportunity, although not all can succeed.

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